Visit our Mobile Apps Directory for other approved CBP applications for easy download from the Google Play and the Apple App Store.Īfter downloading the MPC Application from the Google Play Store or Apple App Store, eligible travelers will be prompted to create a profile with their passport or LPR card information. CBP MPC will receive a workflow refresh Mid July that will enhance the traveler experience.As a reminder, please keep your CBP MPC app up to date from your Apple or Google App Store.Lawful Permanent Residents (LPR) are now eligible for MPC. See FAQ question number 2 to see a complete list of current MPC Sites. As a result, travelers may experience shorter wait times, less congestion and efficient processing.ĬBP’s MPC app is a free application that can be downloaded from the Apple App store and Google Play and is currently available for eligible travelers to use upon arrival at MPC approved sites. Travelers who successfully use the MPC app will no longer have to complete a paper form or use an APC kiosk. Use of MPC does not require pre-approval. The use of MPC streamlines the traveler’s entry process into the United States by reducing passport control inspection time and overall wait time. Apple’s goal is to educate and to become a staple in the community, and not just by selling tech.Mobile Passport Control (MPC) allows eligible travelers to submit their travel document, photo, and customs declaration information through a free, secure app on their smartphone or other mobile device. It’s not to sell you hundreds of dollars of merchandise, though that may be a by product. I would say that’s absolutely true but its not for the reasons most people think. Some would say this is all a ploy to get more people into the store. Apple aims to take advantage of this to push its particular brand forward. In the heart of the Midwest, Chicago is well established as a cultural hub. According to an employee in the store, it is a much greener solution to maintaining a comfortable atmosphere inside.Īpple could not have chosen a better location for this new flagship. What they do is pump water from the river to heat and cool the building. It’s the heating and cooling system used for the partial underground store. The coolest (pun intended) thing about the store though isn’t any of the architectural marvels that sprout from Jony Ive’s mind. The Willy Wonka-esque glass elevator was made by Mitsubishi and all the leather in the store is from Hermès. The shining white walls are all Castagna Limestone and the floors are granite from a single quarry in China. Then you see the ceiling which is made from thousands of white oak slats underneath the carbon fiber roof made by PTC in Dubai. The curved glass that makes up the corners is nothing short of a technological marvel, especially because it can stop a vehicle crash of up to 75 miles per hour. The craziest part about that area is that it is actually located underneath the balconies and partially under pioneer Plaza above!Īfter you notice all of these things, the little things start to stand out to you. The balconies above for performances and sessions, the trees indicating the Genius Grove, and the back of the store housing all of the products. With your back to the screen, you can take in the beauty of the rest of the store. This screen is freestanding with the doors to the river walk located behind it. Looking into Apple’s new Michigan Avenue store, the first thing that catches your eyes is the huge 6K resolution screen. While there is still a focus on selling products, it is hardly the main focus. A place where people can connect.”Įarlier this year when Today at Apple launched, the idea was for people to be able to come to the stores, hangout, play, and learn something new. Our stores are about service, supporting customers, being a place where customers can discover and explore our products, and education. It’s actually a small part of what we do in our store. “Some stores are for selling, actually almost all stores are for selling. In an interview with CNBC, Cook explained the goals of Apple’s retail stores are much more than selling products. Referring to the current remodeling and community driven focus of Apple’s retail stores, he said: 14 years ago Apple opened its first flagship store here in Chicago, and now they are doubling down on their mission: stores aren’t just for making money. Sitting right along the Chicago River, Apple Michigan Avenue has been moved south about 5 blocks. Apple opened a new flagship store in downtown Chicago yesterday and it is stunning.
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